Insight:
We’ve entered an era where creativity is no longer limited by resources, skills, or even reality itself. From surreal alien skits to absurdist memes like Ballerina Cappucina, Gen Z isn’t just consuming content, they’re producing culture at an unprecedented scale. With 1.6 billion TikTok creators active in 2025, young people now expect tools that match the speed and imagination of their minds. And the one thing holding them back isn’t creativity, it’s access.
Idea:
Verizon introduces My AI Plan, the first mobile plan designed for the next generation of creators. By letting users subscribe to leading AI platforms like ChatGPT, Midjourney, Eleven Labs, Nano Banana, we give them the power to create anything, anytime, without commitment or limitations. It’s a natural evolution of Verizon’s MyPlan, now reimagined for a world where inspiration comes from everywhere, whether it’s Travel Pass visuals or K-pop demon hunters on Netflix. The idea is simple: if Gen Z imagines it, Verizon helps them make it real.
Execution:
We will launch My AI Plan with a mix-and-match subscription system that users can build, swap, or cancel entirely on their own terms with no contracts, no restrictions. We will promote it with dynamic ads showing endless combinations of AI tools, each sparking a different kind of creativity, from sketch-to-film workflows to voice-cloning remixes. Then we unleash it onto the internet, encouraging creators to experiment, mash up genres, and let their imaginations run wild. Powered by Verizon’s unmatched network, My AI Plan becomes the new creative engine of the digital world.
OOH:
