Brief
For Dove's Real Beauty campaign, reimagine beauty confidence for the next 20 years by identifying a new, contemporary beauty standard to dismantle.
Insight
In South Korea, women dye their natural hair color back to black before job interviews because colored hair is a proxy for professionalism and competence.
Idea
"Color Is Qualified" challenges this norm with a limited-edition hair dye line inspired by successful female CEOs with colored hair.
Award
Young Ones 2026: MERIT in ADC Design for Good; ADC in OOH Point of Purchase
NYC ADDY 2026: SILVER in Consumer Campaign
