Brief
In an era where technology is oversaturated, Best Buy is no longer culturally relevant. Position Best Buy as modern, relevant brand.
Insight
Ads on streaming platforms are redundant and boring. People have to watch 1 minute of the same ads when they are watching their favourite show.
Idea
In sci-fi and horror films, technology breaks down at the most crucial moments. Best Buy will hijack those moments to advertise their products using a simple banner.
Award
Young Ones 2026: MERIT in ADC Digital; MERIT in One Show; FINALIST in Client Pitch Competition.
