Brief
Show how Gemini's unique capabilities can solve learning problem and bringpositive impact across the broader educational landscape.
Insight
AI has changed how we access information, but learning still happens passively through screens instead of through the body in motion.
Idea
Gemini Climb Pro embeds Google Gemini directly into rock-climbing holds, turning the wall itself into a proactive, voice-activated coach that gives climbers personalized guidance in real time.
Award
ADDY Award 2026: GOLD in Digital Technology
