Aviation Gin - Ryan Reynolds has Great Gins

Amid viral debate around “genes” and identity in the Sydney Sweeney x American Eagle ad, Aviation Gin pivots the conversation from division to togetherness. By reframing “genes” as “gin,” the brand positions itself as a universal unifier, hijacking the cultural moment with Ryan Reynolds’ self-aware humor. A ubiquitous rollout and UGC spoof ads turn controversy into connection.